First things first, we’re not saying that to get rid of your favourite summer dresses. Dresses, skirts, crop-tops and bohemian style pants, we love it all! The only thing that can be a little hard is finding the right type of clothing for the transitioning seasons. One day it’s sunny and 24 degr...
Want to know how to stay in business for over 50 years?
Just take a look at Carla Zampatti, the ultimate female boss. In fact, Carla Zampatti is such a successful business woman, she isn’t just a female boss. She’s the Australian fashion industries answer to the ultimate boss.
Selling formal dre...
It might be the happy couple’s big day, but that doesn’t mean you can’t attract some eyes onto you with the new era of wedding guest dresses Australia is showing up in. Times are changing and now you can rent stunning wedding guest outfits online that look like they were made to measure just for...
Spotlight on: Self-Portrait
Since Self-Portrait was born in 2013, the brand’s success has been rapid with no evidence that it’s going to slow down any time soon. In less than five years, designer Han Chong has turned his modern womenswear brand Self-Portrait into one of the most sought-after fas...
The Spring/Summer Wardrobe Pieces You Need in Your Closet
The time has come again, and we couldn’t be happier about it. A hint of sun, a glimmer of Spring and we’re already planning our Spring/Summer outfits and updating our social calendar. Spring in Australia is upon us and if you have plenty ...
How to Make The Neon Fashion Trend Work For You
We never thought we’d be saying this, but, it’s back. The bright, bold, colour hues of Neon are back with a vengeance, and for classic nude lovers, we’ve got to say it’s a big change.
Back in 2016, the runways were dominated by a creamy, barel...
The transitioning of seasons only means one thing. New clothes, new accessories, new everything… *in our dreams*. If you like us, love to mix it up, but haven’t got the funds to over haul your whole closet, a range of on-trend statement earrings will provide that instant refresh.
We’re aiming fo...
One word. Zimmermann. This feminine brand was started by powerhouse sister duo Nicky and Simone Zimmermann back in 1991 and has since developed into an eponymous label loved by fashionistas across the globe.
Based in Sydney, the brand consists of ready-to-wear pieces inspired by the relaxed ...
Holiday season is in full swing (everywhere but Australia!), so if you’re one of the lucky ones that’s taking a holiday overseas, you’re probably on the hunt for a summer wardrobe. From ocean-inspired blues, to barely-there nudes and vibrant bolds, we’ve put together a list of our favourite Summ...
As much as we would like it, we don’t all have access to a powerful Glam Squad and personal stylist like the A-listers do. That doesn’t mean our calendar isn’t full of glitzy, exciting events that we want to look amazing for!
Celebrities and supermodels stick to a strict routine to be prepared f...
Good advice is never free, right? Wrong! Today is your lucky day, because one of Style Theory’s sensational Melbourne-based personal shoppers is feeling generous. She has decided to share her insider tips, picked up through years of experience as a stylist for women’s clothing.
No more wardrobe ...
At the Melbourne Cup, fashion trends often upstage the main event (for us anyway!). Women dominate the field, showing the rest how it’s done. Here at Style Theory, we like to raise the stakes in race day dresses that are sure to have hearts galloping.
Spring racing fashion is exciting, feminine...
