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Spotlight on: Rebecca Vallance Since we’re all about female bosses, we thought it may be time to introduce you to womenswear fashion designer, Australian businesswoman and the mother taking over the international fashion industry. Meet Rebecca Vallance everyone, the entrepreneur and creative fa...

Few Australian designers can boast celebrity clients such as Beyoncé, Miranda Kerr, Paris Hilton and Oprah, but Bondi native, Camilla Franks has managed to gain a worldwide following with no signs of slowing down.   History: Hailing from Sydney’s most famous beach location, Franks is actually an...

Want to know how to stay in business for over 50 years? Just take a look at Carla Zampatti, the ultimate female boss. In fact, Carla Zampatti is such a successful business woman, she isn’t just a female boss. She’s the Australian fashion industries answer to the ultimate boss. Selling formal dre...

One word. Zimmermann. This feminine brand was started by powerhouse sister duo Nicky and Simone Zimmermann back in 1991 and has since developed into an eponymous label loved by fashionistas across the globe.   Based in Sydney, the brand consists of ready-to-wear pieces inspired by the relaxed ...

At the Melbourne Cup, fashion trends often upstage the main event (for us anyway!). Women dominate the field, showing the rest how it’s done. Here at Style Theory, we like to raise the stakes in race day dresses that are sure to have hearts galloping.   Spring racing fashion is exciting, feminine...

The time has come to hang up your Grecian-inspired wedding guest pieces at the back of your wardrobe, Summer is finally over and don’t we know it. We’re here to help you find the right balance between style and weather-appropriateness with an edit of our favourite warm-hued, long-layered, and win...

So winter 2018 has rolled around faster than ever and although we’re not loving the cold, we’ve decided that this year we’re going to embrace the fun and flirty changes that can be made to our winter wardrobe.   Gone are the days of staying home inside your heated little cave. This June, July and...

We’ve all been there; a huge social occasion around the corner and nothing to wear… apart from the number of dresses hanging in our wardrobe that we’ve already worn so many times and haven’t seen daylight for a season or three.     We live in a world where the ever-changing fashion industry offer...

“Perfect cocktail dress, good service and quick delivery. I will definitely rent again from Style Theory.” Deb, Melbourne