We’re excited to announce Style Theory’s arrival to TikTok. With over 100 million users in the U.S and 2.5 million in Australia, we’re excited to share the latest Style Theory looks on a new and even more engaging platform. Our clients can now visit Tiktok to view our range of dress hire in Brisbane and other cities around Australia to get an up-close look of the latest pieces to arrive in our studio. 

For our clients that are not yet on TikTok here are some reasons why you should be creating an account today. 

TikTok Allows you to Stay Up to Date With the Latest Fashion Trends 

Even though the app is widely known for dance challenges and hilarious videos, having a scroll through your feed will provide you with as much fashion inspiration as you would get from Instagram. 

Global luxury brands including Louis Vuitton, Prada and Saint Laurent are now live streaming their latest shows on the app. With TikTok and the fashion world colliding, Tiktok stars are now invited into the previously exclusive runway shows sitting front and centre at the most select shows such as Celine and Prada. 

Gain Insight into the Creative Processes of Your Favourite Designers on Tiktok 

Fashion designers are giving TikTok users an insight into how their latest collections are developed. Balmain’s creative director Olivier Rousteing has been one of the first couture designers at the forefront of this trend. Sharing his latest designs as well as snippets of his day, you’re now able to access more vision of your favourite designers than ever before. 

You can also engage with luxury labels in a way that has never been seen previously. British fashion label JW Anderson posted a how-to tutorial on how to re-create its patchwork cardigan, worn by Harry Styles, that quickly went viral on the app. 

The Next Generations of Models Are Being Scouted on Tiktok

This app not only features fashion heavyweights and content, but the video platform has also announced an editorial partnership with the modelling agency IMG. Home to the familiar faces of the models you see on rotation at Paris and New York fashion events.  With deals like this being made we can safely say Tiktok has left its mark on the fashion industry. 

Follow Style Theory on TikTok 

Follow us on TikTok @styletheoryaus to view our range of formal, evening, engagement and wedding guest looks. 

To view our full range of designers, click on All Designers on our website. To book your complimentary styling session email us at hello@styletheory.com.au