We spend the money on the designer dresses so you don’t have to.

Style Theory is an iconic rental designer dress hire company changing the way Australia looks at fashion. We believe that every single woman in Australia has the opportunity to feel beautiful and confident at their next event. Our mission is to provide luxury designer dresses for hire along with accessories that make our customers feel fantastic because they deserve it.

Our team is passionate about designer dresses (yes we own a lot of them) and making a difference, so everyone has the opportunity to wear something beautiful. Our customer’s happiness means everything to us which means that we strive to always provide the best possible service in person and online. We are unique in our own way because we have the benefit of having a shop front store located in Melbourne.

Our Team

Jamie

CEO

Kelly Cooke

Head Stylist

Rachel Hays

Public Relations

Tessa-Jay Slight

Public Relations

Cassie Palm

Customer Happiness

Lauren Andrews

Customer Happiness

Testimonials

I am totally in love with the Thurley dress that I wore to my cousin’s winter wedding. I had a styling session in store, which helped me have the perfect dress with accessories. I will definitely be back again for the next wedding.

Carly, St Kilda

It was my 21st birthday and of course I wanted to have the best dress at the party. I looked at Style Theory’s online shop, picked my dress and choose my delivery date. It was easy and I would totally shop from them again.

Vanessa, Perth

I attend the Melbourne Cup every single year and I always like to be organised well in advance that’s just me. I have pre-ordered my designer dress from Style Theory and I loved how easy it was. I can’t wait for the cup so I get the opportunity to wear my beautiful dress.

Mel, Essendon

I attend a lot of cocktail functions with my job all around Australia and of course I never have anything to wear. I rented my last dress from Style Theory as they can deliver it directly to my hotel, which takes so much pressure away from me.

Jess, Bondi